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      Success case
      经典案例

      河北秦皇岛山海关·长城水镇文化旅游度假区

      发布时间:2018-09-05
      以山海关长城文化为支撑,以周边山水田园资源为依托,通过挖掘山海关文化价值、提升山海关品牌价值、释放山海关商业价值,打造集文化体验、会议论坛lovebet体育|app官网、休闲度假、教育研学、企业庄园、康体养生等多种功能于一体


      【规划范围】

      南至京沈高速,北临角山景区lovebet体育|app官网。

      总规划面积:约323公顷

      Planning area: About 323 hectares. Close to Cape Mount in Beijng in the south, it is also not far from Beijing Shenyang Expressway.


      项目简介:

      以山海关长城文化为支撑lovebet体育|app官网,以周边山水田园资源为依托;

      通过挖掘山海关文化价值、提升山海关品牌价值、释放山海关商业价值;

      打造集文化体验、会议论坛、休闲度假、教育研学lovebet体育|app官网、企业庄园lovebet体育|app官网、康体养生等多种功能于一体;

      融合休闲农业lovebet体育|app官网、特色美食、主题住宿、精品购物、休闲娱乐、剧场演艺等多种业态的;


      Introduction:

      Based on the Great Wall culture in Shanhai Pass and nearby beautiful landscape;

      Improve culture, brand and commercial value of Shanhai Pass;

      Build a resort town integrating cultural experience, conferences and forums, themed accommodation, shopping, leisure and theater performances.


      泛旅游产业聚集特色小镇和美丽乡村田园综合体

      a characteristic town where tourist industries cluster, a beautiful countryside and a pastoral complex


      1、定位升级

      对标国家标准lovebet体育|app官网,打造国家特色小镇和田园综合体,打造体验品味式的度假区

      2、品牌升级

      山海关长城:纯粹的文化旅游品牌——综合型文化度假大IP

      泛娱乐时代下lovebet体育|app官网,借助会展、文学、影视、国学、养老等媒介,实现IP内容产业化

      3lovebet体育|app官网、产业升级

      文化+ 、旅游+lovebet体育|app官网lovebet体育|app官网、健康+、农业+的全产业发展大格局

      由单一门票经济向综合盈利模式的转变,

      由简单规模增长向全产业质量效益提升的转变


      1.Orientation Upgrading

      Following the national standard, we want to build a national characteristic town and pastoral complex, which is a experience-oriented resort.

      2. Brand Upgrading

      Shanghai Pass of the Great Wall: pure cultural tourism brand - comprehensive cultural resort

      3. Industrial Upgrading

      A industrial pattern of culture, tourism, health and agriculture plus.

      From singular ticket sales to integrated profit model,

      From simple scale growth to industry-wide quality and benefit increase.


       

       

       

       

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